Role: Experience Design Lead

Idea:
Create a platform for people to create and share their drink recipes.

Challenge:
- Inspire people to think outside of the box when creating drinks with Southern Comfort.
- Provide people with the resources that enable them to order outside of their usual drinks at the bar

Result:
This project began with an 8-week discovery phase. I collaborated with the strategist to define the core users based on research and statistics for the brand's two main demographics. I put together a competitive audit, scripts and storyboards and then worked in conjunction with an illustrator to bring those to life in user journeys. 

Using findings from user testing, I was able to balance the user experience needs with the creative vision. I created the wireframes for this project and worked closely with Legwork on the site build and QA.

Awards:
D&AD Wood Pencil  - Branding/Digital Brand Expression
Cannes Cyber Lion Short List
The FWA - Site of the Day

Team:
Art Director: Trevor Gilley
Copywriter: Karl Jannerfeldt
Technology Director: Husani Oakley
Senior Interactive Producer: Victoria Krueger
Interactive Producer: Jen Vladimirsky
QA Lead: Sean Jones
Dir. of Interactive Production: Brandon Kaplan
Interactive Strategist: Marshall Ball
In partnership with Legwork