Role: Experience Design Lead

Idea:
Challenge fitness enthusiasts to win an Equinox Gold Membership that could only be obtained through winning one of several physical challenges in select cities across the country.

Challenge:
- Design a site that was could adjust throughout the course of the campaign; from pre-challenge through the actual challenge date and beyond

Result:
Hundreds of people attempted; five got gold. Neil Patrick Harris even tried (and failed). His participation was an unpaid, pleasant surprise.

Press:
NY Post  |  NY Racked  |  Well+Good  |  Fox Business

Team:
Creatives: Mike Vitiello & Emily Longfield
Designer: Brian Metcalf
Creative Directors: Kim Haxton & Mathieu Zarbatany
Executive Producer: Jen Vladimirsky
Experience Designer: Mynseok Kang
In partnership with Caviar